Earlier this
year at the Microsoft Windows 10 event, the software giant unveiled what
consumers can expect from Windows 10. We had a number of features unveiled:
Cortana (the virtual assistant), HoloLens glasses (Holographic Virtual Reality,
which we will discuss later), a lot of visual changes and integration features
which you can find
here. For this
post we will be discussing "Project Spartan", the browser billed to
replace Internet Explorer.
Copyright:
Windows
If you are
part of my generation, then Internet Explorer most likely has a huge imprint on
your "digital" history. It has been the default Windows browser for
so long and after going through so many iterations, Microsoft finally feels the
need to re-brand and relaunch their browser offering (important lesson for your
business). The new browser, dubbed "Project Spartan" (because an
actual name has not been chosen), and in fact the entire Windows 10 offering,
is designed for the age we are now: touch screen devices and mobile
multi-device folks (you gotta evolve with your market!). Briefly, the new
browser, as it appears in the public preview build, has note-taking features
which allows you to actually make notes on the webpage you are viewing. It is
very clean and trim, it has a reading mode feature that allows you to read
without distraction and a host of others you can find here.
The takeaway
The
Internet Explorer (IE) has been under fierce competition lately from other
browsers. After suffering a major brand damage from the notorious security
flaws of IE 6, I think Microsoft feels its the right time to re-brand their
browser offering and keep it up-to-date with the current consumer preference.
This also keys in with the launch of what Microsoft is pushing as a radically
redesigned operating system, Windows 10. It remains to be seen if
"Project Spartan" and indeed Windows 10 will see massive consumer
adoption.
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