At the prestigious
Consumer Electronic Show (CES) 2016, Netflix CEO and co-founder, Reed Hastings,
made the much anticipated and yet surprising announcement: Netflix was going
live in 130 countries instantaneously. An elated Hastings reeled out a list of
countries, including Nigeria, in which Netflix was being switch on. Hastings
chronicled the goal of Netflix in this excerpt carried on Netflix’s website: “Today
you are witnessing the birth of a new global Internet TV network. With this
launch, consumers around the world -- from Singapore to St. Petersburg, from
San Francisco to Sao Paulo -- will be able to enjoy TV shows and movies
simultaneously -- no more waiting. With the help of the Internet, we are
putting power in consumers’ hands to watch whenever, wherever and on whatever
device.”
Netflix, established in
1997, is an American company that delivers media (TV shows, movies) on demand
to subscribers via internet. Netflix also rents out DVDs and Blu-ray disks via
mail. As of October 2015, Netflix reported 69.17 million subscribers worldwide,
including more than 43 million in the US. Netflix reported revenues of US$ 5.50
billion for 2014 financial year.
